ADVERTISEMENT (AD)
In TV, YouTube or other media, you can watch or see any advertisement.
Advertisement is defined as a marketing communication to promote or sell a product/service/idea.
The purpose of ad is to persuade people to buy and consume product/service/idea.
Ad for Learning English
It is very important to understand English in advertisement because many advertisements are made in English today.
There are many factors to make an ad interesting:
The Language
Picture and Layout
Testimony
Design
Promotion
Detail Information of product/ service
Ads in English
Ads in English usually are:
Emphasizing the important information
To the point
Using the most interesting, logic and polite word-choice
Strongly persuading the audience
Type of Advertisement
Display Ads
Social Media Ads
Newspaper and Magazine
Radio and Podcast
Outdoor Ads
Video Ads
Endorsement Ads
Television Advertisement
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service, or idea.
Endorsement Advertising
Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.
Such people advertise for a product lending their names or images to promote a product or service.
This kind of ad is very popular nowadays
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